The Scandinavian-Moroccan brand, bougroug, is the brainchild of Anwar Bougroug.
An ode to his beloved country Morocco and its endless sources of inspiration. 

Our products are carefully crafted by skilled and committed artisans and craftspeople using age-old techniques and skills passed down to them by their ancestors. Collections take inspiration from Morocco’s effortlessly bohemian spirit, blended with Scandinavian functionality and sense of style, both cultures continue to inspire the founder. Our products are true staples for everyone from curious travelers to stylish nomads. We offer handmade ready-to-wear, leather bags, fashion accessories, and home décor. 

Our goal is to create collections of exquisite quality and timelessness that can stand the test of time. Simultaneously, we strive to push forward conversations around sustainability, diversity, inclusivity and identity. Our founder, Anwar Bougroug, was listed on Forbes Africa 30-under-30 in 2020. 

Logo Bode New York and Oas Stockholm bougroug.